Ad effectiveness: Les Binet / WARC webinar | changing my mind
Les Binet urges marketers to measure Google searches to predict brand health
The Long and the Short of it. And the implications for Content and Storytelling
Advertising Effectiveness: the long and short of it
The Greatest Hits of Binet and Field – Tom Roach
Les Binet on Twitter: "@BBHLabs @PeterFields Sorry to be pedantic, but 60% of comms budget, not marketing budget. There's a big difference." / Twitter
The wrong and the real of it - Magic Numbers
Binet and Field and Sponsorship Marketing - Redmandarin
The long and the short of it | Thinkbox
The Long and the Short of it — and the implications for Content and Storytelling
In Conversation with Peter Field and Les Binet: The Long and the Short of It - YouTube
The Long & Short Dilemma - YouTube
Long and Short of It | PDF | Brand | Price Elasticity Of Demand
Outdoor Advertising Effectiveness in Long & Short Term Strategies | JCDecaux
Marketing Effectiveness in the Digital Era: Media in Focus | Thinkbox
Effectiveness: the long and short of it | Ben de Castella
Advertising effectiveness: the long and the short of it - Editorial Media
Les Binet and Peter Field: The Long and the Short of It — Alex Murrell
Are you playing the long or the short content game?
The Greatest Hits of Binet and Field – Tom Roach
The two most important charts in marketing - and why they matter now more than ever — Thinking Unstuck
